1-800-625-4283 Est. 1996
That's the size of the US Asian market. Nielsen calls it "This fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to 'too many different languages' to 'the general market advertising will reach them.'"
Asian Americans have always led the way with digital adoption. According to Nielsen's latest Total Audience Report, 90% of all Asian American households own internet-connected TV devices, compared with 76% of the total U.S. population. The sheer amount of streamed content and the use of internet-connected devices among Asian American homes continues to grow.
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